Mission
For customers: intentions to serve customers, so that human life colorful.
For employees: create space for development, enhance staff value, improve the quality of work life.
For the community: to promote the healthy development of the cause, to serve the social civilization and progress.

Management Idea
Sincerity！ Realistic！  Innovation！  Efficient！ Responsibility！   

Morality
It is better to lose money than to lose it; to be free in vain, to do fair deeds;
Work well, treat others sincerely and pragmatically; business, regardless of size, will be treated equally

Enterprise style
Serious, responsible, rigorous, active and efficient
Serious: excellence, inquisitive
Responsible: take the responsibility and be responsible for it
Rigorous: strict management, strict reward and punishment. 
Active: take the initiative to accept tasks, take the initiative to assume responsibility, and actively find problems, and actively improve and improve.
Efficient: define work plan and react quickly. Finish today's work and make room for tomorrow.